
Chris Wheatcroft
Chief Executive Officer, Rural West
Chris brings a unique blend of lived experience and academic depth to his leadership. A fifth-generation farmer turned community advocate, he has worked with at-risk youth, served as a Rural Financial Counsellor, and now leads Rural West initiatives supporting rural resilience.
His qualifications span an MBA, Sustainable Development, Counselling, and executive education at Harvard. Chris’s passion lies in empowering individuals, families, and enterprises under pressure, making him a compelling voice on sustainable leadership and behavioural change in rural contexts.